Sustainable Media Group (SMG) is a partnership between S.S. Lootah International and GLOBE Foundation of Canada. Keeping in line with UAE’s vision for sustainable development, SMG aims to promote Dubai as the world's favorite destination for internationally successful exhibitions, conferences and sustainable business events. In a fast-changing global environment, SMG realizes the need for having an ecologically sustainable model for long-term growth and prosperity. Towards this objective, SMG will introduce programs that inspire and support innovation for sustainability by linking people with ideas and solutions that create a positive change in the global business marketplace. SMG's focus is on building human resources, sharing of best practices, new technologies and initiatives, promoting stakeholder dialogue between government and industry, environment protection and quality of life and experience. As a group, SMG stands for sustainability and looks forward to leaving a green footprint by facilitating change that is essential for a brighter future.